Privacy Policy
Effective Date: February 1, 2026
Last Updated: February 1, 2026
Blu Sparrow (“we,” “us,” “our”) operates blusparrow.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our Site, contact us, book a service, or subscribe to our emails.
If you have questions, contact us at matt@blusparrow.com.
1) Information We Collect
Information you provide
We collect information you choose to provide, such as:
Name, email address, phone number, company name
Messages and details submitted through forms (e.g., contact forms, quote requests, audits, discovery forms)
Marketing preferences (e.g., newsletter opt-ins)
Information collected automatically
When you use the Site, we may automatically collect:
IP address and general location (approximate, derived from IP)
Device information (browser, operating system, device identifiers)
Usage data (pages visited, time on page, referring/exit pages, clicks)
2) Cookies, Pixels, and Tracking Technologies
We use cookies and similar technologies to support Site functionality, analytics, and advertising.
Google Analytics 4 (GA4)
We use Google Analytics 4 to understand how visitors use the Site (e.g., traffic sources, pages visited, engagement). GA4 may collect information via cookies and similar technologies.
Meta Pixel
We use the Meta Pixel to measure ad performance, build audiences, and deliver more relevant ads on Meta platforms (e.g., Facebook, Instagram). This may involve cookies and/or similar tracking technologies.
Managing cookies
You can control cookies through:
Your browser settings (block or delete cookies)
Any cookie banner/consent tool we display (where applicable)
Disabling cookies may affect how the Site functions.
3) How We Use Your Information
We use your information to:
Provide and operate the Site and our services
Respond to inquiries and provide support
Send newsletters, marketing emails, or updates you request (you can unsubscribe anytime)
Analyze performance and improve content, offerings, and user experience
Measure advertising effectiveness and improve targeting (where enabled)
Prevent fraud, abuse, and security issues
Comply with legal obligations
4) Email Marketing
If you subscribe to our emails, we may send newsletters, marketing content, service updates, or promotions.
You can unsubscribe at any time using the link in any email.
We may use an email service provider to send and manage email campaigns and lists.
We may track email engagement (e.g., opens and clicks) to improve content and deliverability.
5) How We Share Your Information
We do not sell your personal information. We may share information in these limited situations:
Service providers
We may share information with vendors who help us run our business, such as:
Squarespace (website hosting, forms, and site infrastructure)
Google Analytics (GA4) (analytics)
Meta (advertising measurement and audience tools via Meta Pixel)
Email marketing providers (newsletter delivery and list management)
Scheduling, automation, CRM, and communications tools (if used)
These providers are permitted to use your information only to perform services for us.
Legal and safety
We may disclose information if required by law or if necessary to:
Comply with legal process
Protect our rights, users, or property
Investigate suspected fraud or security issues
Business transfers
If we’re involved in a merger, acquisition, or asset sale, information may be transferred as part of that transaction.
6) Data Retention
We retain personal information only as long as needed for the purposes described in this policy, unless a longer retention period is required or permitted by law. For example:
Inquiry/form submissions may be retained for operational follow-up and recordkeeping
Email subscriber information is retained until you unsubscribe (and for a reasonable period afterward for compliance)
7) Security
We implement reasonable safeguards designed to protect your information. However, no website, database, or transmission is 100% secure, and we cannot guarantee absolute security.
8) Children’s Privacy
Our Site is not intended for children under 13 (or under 16 in certain regions). We do not knowingly collect personal information from children. If you believe a child has submitted personal information, contact us and we will take steps to delete it.
9) Your Privacy Rights
Depending on where you live, you may have rights to:
Access the personal information we have about you
Request correction or deletion
Object to or restrict certain processing
Request data portability
Withdraw consent (where consent is the lawful basis)
To exercise these rights, contact matt@blusparrow.com. We may need to verify your identity before responding.
California and other US state privacy rights (if applicable)
Residents of certain US states (including California) may have additional rights regarding personal information. We do not sell personal information, and we do not knowingly share personal information for “cross-context behavioral advertising” in a way that triggers an opt-out requirement unless explicitly stated and enabled. If you want to opt out of targeted advertising, you can also use cookie controls and platform ad settings.
10) International Visitors
If you access the Site from outside United States, your information may be processed and stored in countries where we or our service providers operate. These countries may have different data protection laws than your jurisdiction.
11) Third-Party Links
The Site may contain links to third-party websites. We are not responsible for the privacy practices of those third parties. Please review their privacy policies separately.
12) Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date.
13) Contact Us
Blu Sparrow, Inc.
Website: blusparrow.com
Email: matt@blusparrow.com
Advertising & Analytics Partners
We may use tools such as Google Analytics 4 and the Meta Pixel. These tools may use cookies or similar technologies to collect information about your interactions with the Site. You can manage ad preferences directly within your Google and Meta account settings and control cookies in your browser.