ROLES
2020-Present
Creative Director
HIP Creative - Pensacola, FL
Digital Marketing Agency for Orthodontic & Dental Practices (300+ Practices Nationwide)
hip.agency
Serve on the leadership team and support the vision of HIP as well as help lead the team consisting of marketing specialists, multimedia specialists, developers, designers, and interns. Provide creative direction, development and design (graphics, websites, social media, ads, and other media) for independent orthodontic and dental practices across the nation. Serve partners with our customized marketing framework including branding, website design and development, Facebook and Google ads (including retargeting), SEO (Search Engine Optimization), reputation management, reactivation campaigns, PracticeBeacon lead management app, and consulting.
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2008-Present
Creative Director & Founder
Blu Sparrow - Pensacola, FL
Digital Marketing & Design Agency
blusparrow.com
Provide creative direction, development and design (graphics, web, social media, marketing, advertising) for organizations and individuals including large and small companies, churches, non-profits, commercial real estate, social causes, construction, professional athletes and musicians/bands, and more.
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2012-2020
Worship, Creative & Communications Pastor
Momentum Church - Pensacola, FL
Non-Denominational Church Plant (1,500+ Members)
momentumchurch.org
Served on the Executive Leadership team as one of the directional leaders of the church. Led worship as part of a team with vocalists and musicians for multiple weekend worship gatherings on Saturdays and Sundays. Led rehearsals, organized worship sets in Planning Center, and connected with staff and volunteers on a weekly basis. Developed teams and individuals to discover their full potential through coaching and empowerment. Responsible for the gathering flow, songs, creative elements, and various production aspects of the gatherings.
Responsible for the creative direction, development and design of all visual communication elements displayed in various forms including the brand, weekend worship and ministry experiences, websites, print collateral, signage, and environments. Produced and edited videos as needed for various gatherings, events, and projects.
Communicated externally to the community and members as well as internally to the team and volunteers on a daily/weekly basis. Created social media posts, press releases, event planning documents, enews from the Pastor, stage communication, video scripts, and more.
* * *
2012-2014
Marketing & Creative Director
Payday HR Solutions - Pensacola, FL
HR, Payroll & Employee Services for Businesses Nationwide
paydayhr.com
Responsible for the creative direction, development and design of all visual communication elements displayed in various forms including the brand, websites, print collateral, signage and other media.
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2008-2012
Director of Creative Services & Worship Leader
Houston's First Baptist Church - Houston, TX
houstonsfirst.org
Responsible for the creative direction, development and design of all visual communication elements displayed in various forms including the brand, weekend worship and ministry experiences, websites, print collateral, signage, strategy and environments for the 24,000-member church. Cast vision and led a team of up to 13 people consisting of a project manager, office manager, web developers, graphic designers, and numerous interns and volunteers. Responsible for the stewardship of a $400,000 annual budget.
Led worship as part of a team of vocalists and musicians for multiple Sunday services on a weekly basis. Helped launch the Downtown Houston Campus and served as the Campus Worship Leader there from 2011-2012.
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2007-2008
Creative Director
Olive Baptist Church - Pensacola, FL
Southern Baptist Church (6,000+ Members)
olivebaptist.org
Responsible for the direction, development and design of all visual communication elements including graphic and web design, advertising and marketing strategies for the church. Responsible for a team consisting of a web developer and print shop operator and all administrative functions of the creative ministry including the stewardship of an $80,000 annual budget.
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2006-2007
Marketing & Public Relations Specialist
Lakeview Center - Pensacola, FL
Mental Health Organization Formerly Affiliated with Baptist Health Care
elakeviewcenter.org
Developed press releases, letters from the CEO, monthly newsletters and all marketing materials for Lakeview Center, the behavioral health center of Baptist Health Care, named one of the "Top 100 Companies to Work For" by Fortune magazine. Served as internal communication liaison between Lakeview and its 2,000 employees by creating daily inspiration and thoughts for the "Daily Line-Up," a small publication that each team used to start its morning gathering. Transitioned out of this role to accept Creative Director role at Olive Baptist Church.
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2001-2008
Young Adult Ministry Worship Leader & Creative Director
Olive Baptist Church - Pensacola, FL
Southern Baptist Church (6,000+ Members)
olivebaptist.org
Led worship as part of a team of vocalists and musicians on a weekly basis. Led worship for city-wide conferences, worship nights, camps, and other events.
Developed creative media including backgrounds for ProPresenter, message series design and promo, lighting and stage setup. Responsible for the direction, development and design of all visual communication elements including graphic and web design, advertising and marketing strategies.
Creative Director
HIP Creative - Pensacola, FL
Digital Marketing Agency for Orthodontic & Dental Practices (300+ Practices Nationwide)
hip.agency
Serve on the leadership team and support the vision of HIP as well as help lead the team consisting of marketing specialists, multimedia specialists, developers, designers, and interns. Provide creative direction, development and design (graphics, websites, social media, ads, and other media) for independent orthodontic and dental practices across the nation. Serve partners with our customized marketing framework including branding, website design and development, Facebook and Google ads (including retargeting), SEO (Search Engine Optimization), reputation management, reactivation campaigns, PracticeBeacon lead management app, and consulting.
* * *
2008-Present
Creative Director & Founder
Blu Sparrow - Pensacola, FL
Digital Marketing & Design Agency
blusparrow.com
Provide creative direction, development and design (graphics, web, social media, marketing, advertising) for organizations and individuals including large and small companies, churches, non-profits, commercial real estate, social causes, construction, professional athletes and musicians/bands, and more.
* * *
2012-2020
Worship, Creative & Communications Pastor
Momentum Church - Pensacola, FL
Non-Denominational Church Plant (1,500+ Members)
momentumchurch.org
Served on the Executive Leadership team as one of the directional leaders of the church. Led worship as part of a team with vocalists and musicians for multiple weekend worship gatherings on Saturdays and Sundays. Led rehearsals, organized worship sets in Planning Center, and connected with staff and volunteers on a weekly basis. Developed teams and individuals to discover their full potential through coaching and empowerment. Responsible for the gathering flow, songs, creative elements, and various production aspects of the gatherings.
Responsible for the creative direction, development and design of all visual communication elements displayed in various forms including the brand, weekend worship and ministry experiences, websites, print collateral, signage, and environments. Produced and edited videos as needed for various gatherings, events, and projects.
Communicated externally to the community and members as well as internally to the team and volunteers on a daily/weekly basis. Created social media posts, press releases, event planning documents, enews from the Pastor, stage communication, video scripts, and more.
* * *
2012-2014
Marketing & Creative Director
Payday HR Solutions - Pensacola, FL
HR, Payroll & Employee Services for Businesses Nationwide
paydayhr.com
Responsible for the creative direction, development and design of all visual communication elements displayed in various forms including the brand, websites, print collateral, signage and other media.
* * *
2008-2012
Director of Creative Services & Worship Leader
Houston's First Baptist Church - Houston, TX
houstonsfirst.org
Responsible for the creative direction, development and design of all visual communication elements displayed in various forms including the brand, weekend worship and ministry experiences, websites, print collateral, signage, strategy and environments for the 24,000-member church. Cast vision and led a team of up to 13 people consisting of a project manager, office manager, web developers, graphic designers, and numerous interns and volunteers. Responsible for the stewardship of a $400,000 annual budget.
Led worship as part of a team of vocalists and musicians for multiple Sunday services on a weekly basis. Helped launch the Downtown Houston Campus and served as the Campus Worship Leader there from 2011-2012.
* * *
2007-2008
Creative Director
Olive Baptist Church - Pensacola, FL
Southern Baptist Church (6,000+ Members)
olivebaptist.org
Responsible for the direction, development and design of all visual communication elements including graphic and web design, advertising and marketing strategies for the church. Responsible for a team consisting of a web developer and print shop operator and all administrative functions of the creative ministry including the stewardship of an $80,000 annual budget.
* * *
2006-2007
Marketing & Public Relations Specialist
Lakeview Center - Pensacola, FL
Mental Health Organization Formerly Affiliated with Baptist Health Care
elakeviewcenter.org
Developed press releases, letters from the CEO, monthly newsletters and all marketing materials for Lakeview Center, the behavioral health center of Baptist Health Care, named one of the "Top 100 Companies to Work For" by Fortune magazine. Served as internal communication liaison between Lakeview and its 2,000 employees by creating daily inspiration and thoughts for the "Daily Line-Up," a small publication that each team used to start its morning gathering. Transitioned out of this role to accept Creative Director role at Olive Baptist Church.
* * *
2001-2008
Young Adult Ministry Worship Leader & Creative Director
Olive Baptist Church - Pensacola, FL
Southern Baptist Church (6,000+ Members)
olivebaptist.org
Led worship as part of a team of vocalists and musicians on a weekly basis. Led worship for city-wide conferences, worship nights, camps, and other events.
Developed creative media including backgrounds for ProPresenter, message series design and promo, lighting and stage setup. Responsible for the direction, development and design of all visual communication elements including graphic and web design, advertising and marketing strategies.
TOOLS & SKILLS
Tools & Programs
Proficient in programs and tools such as ProPresenter, Planning Center, Ableton, Multitracks, Pushpay, Church Community Builder, Adobe programs (including Photoshop, Illustrator, InDesign, Premier), Google Workspace, Basecamp, ClickUp, Teamwork, Canva, Figma, Elementor, WordPress, Squarespace, Weebly, Wix, Webflow, LucidChart, GoHighLevel, Facebook Business Manager / Ads, Google Ads, social media platforms, StrengthsFinder, Predictive Index, and Meyers-Briggs.
Skills & Passions
Experienced in communication, public speaking, public relations, digital and traditional marketing strategy, team leadership (staff and volunteers), worship leadership, songwriting, music production, graphic design, website design and development, photography, video editing, organization and systems, quality assurance, coaching and church consulting.
EDUCATION
2004-2006
B.A. Communication Arts
University of West Florida - Pensacola, FL
Earned a bachelor's degree in communication arts with a specialization in public relations and a minor in social welfare.
Graduated with a 3.5 GPA.
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2002-2004
A.A. Business Administration
Pensacola State College - Pensacola, FL
Earned an associate's degree in business administration. Graduated with a 3.5 GPA.
B.A. Communication Arts
University of West Florida - Pensacola, FL
Earned a bachelor's degree in communication arts with a specialization in public relations and a minor in social welfare.
Graduated with a 3.5 GPA.
* * *
2002-2004
A.A. Business Administration
Pensacola State College - Pensacola, FL
Earned an associate's degree in business administration. Graduated with a 3.5 GPA.